Business Helpful Links Online System

Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company's products or services.

Benefits of a Resource Library

While it's true that a resource library, on the surface, exists to benefit site visitors, it doesn't end there -- they also provide benefits that can directly impact any business. First of all, they spread goodwill among a business's prospect base - and its non-prospect base as well. The site is seen by visitors as offering free information about important subject matter - and that makes it a more attractive site to return to in the future when a purchase will be made or a service established.

Web 2.0 tools of the trade

"We need to be using Web 2.0. I'm not sure how, but we should." Sound familiar? As Web 2.0 technologies become more widely used and marketed, more business people are turning to IT professionals to come up with ways to implement them.

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The Big Viacom Sues GOOG & YouTube Roundup

Yesterday, news came out about Viacom suing Google for $1 billion over alleged video copyright infringement on YouTube. With some dust settling, I thought it would be helpful to recap some of the analysis out there. I'm pulling this roundup mostly from coverage you'll find on Techmeme. Come along, and we'll go through the official company statements from both sides, the actual case, the importance of the Digital Millennium Copyright Act's "safe harbor" provision and how Viacom scoured YouTube to build its case.

"YouTube is a significant, for-profit organization that has built a lucrative business out of exploiting the devotion of fans to others' creative works in order to enrich itself and its corporate parent Google.