| Have Your Own Free Business Card Design Department
Galleria Ventures offers free custom business card design services online created by professional graphics designers. It is like having a free design department to create what is potentially one of the most valuable marketing tools a business can own - their business card!
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FOX Business Bigwig Neil Cavuto and Guest Heap Criticism on Bank ...
Neil Cavuto is supposedly the "fair and balanced" Senior Vice President of the FOX News financial division. His weekday show, Your World with Neil Cavuto, has the least amount of real finanical information I've ever seen on a show that bills itself as the most powerful name in business news. For the past week, it's been a lot of political propaganda and posturing and very little real business news, statistics, or in-depth financial analysis. Unless FOX radically ups the ante, CNBC has very little to worry about when the FOX Business Channel comes online in a few months. For instance, last Wednesday April 4, 2007, after interviewing rabidly anti-Mexican Presidential candidate Tom Tancredo, Cavuto followed up with a segment with John Morganelli, District Attorney of Northampton County, Pennsylvania, who said in no uncertain terms that Bank of America is aiding and abetting the "illegal invasion of our country" by issuing $500 credit cards to non-citizens.
Loyalty and Its Rewards
I've always wondered what's behind loyalty programs that offer discounts to keep you shopping at your local grocery store or help you rack up frequent flier miles with every credit card purchase. Call it consumer paranoia or just plain curiosity, but I've wanted to know why retailers use the programs. Do they really get more loyal customers? A recent article in the Wharton School's online business journal, summarizing the research of some University of Pennsylvania marketing and operations experts, answered some of my questions. Much ado about nothing?
For example, loyalty programs don't appear to do much for retailers. Many set up them up simply to keep up with the competition. Grocery stores, for example, benefit little. Most people who shop at more than one grocer simply keep discount cards for each.
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