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Profitable Home Based Business : Marketing for Sustainable Growth

If you are thinking about owning your own profitable home based business, then you need to seriously think about advertising if you intend to build a strong and lasting business.

Most people think that if they have a website, then they already have a booming business. These people could not be more wrong! An online business starts with having a website and a web host, but if that's all you've got, then who else is going to know about you?

The 98% of people who start an online business and decide to pack it in early because it's "not working" are probably experiencing difficulties partly due to the fact that they have not properly marketed their business.

Just because you have a great website does not mean people will visit it. Not letting friends, family, neighbors, and the whole wide world know about your site may just be the mistake that causes you to quit your business.


Work.com Announces Top 20 Most Popular Business How-To Guides for ...

Los Angeles - SANTA MONICA -- Work.com, the leading business expert community, announced today the 20 most viewed business how-to guides for March. The top guide of the month is "Creating a Great Business Plan" (www.work.com/creating-a-great-business-plan-11/) from Work.com expert Frances Sharpe.

This guide moved up from number four in February and has been viewed by nearly 4,400 site visitors. Work.com visitors rated the usefulness of this guide an average of 9.4 out of a possible 10 because of its practical, action-oriented steps to create an effective business plan. It includes links to recommended business solution providers, the best Web sites to learn more about the process, and a list of blogs and forums with advice about writing a business plan.

Work.com provides actionable answers to business questions.


Slacker's CEO isn't one

He'd lived the great American dream, starting a company with his wife and best friend and selling it seven years later for $160 million. He celebrated by taking a year off, studying painting, helping raise his three kids, and going mountain biking in rural Vietnam and Africa.

"But I got lonely," says Mudd, 45, over lunch at a cafe near his home base of San Diego. "Most of my friends were working. I was too young to be retired."

Now he's back, as CEO and co-founder of a new digital music company, Slacker.

He's reassembled 40% of his old team from Musicmatch – the company that Internet giant Yahoo bought in 2004 and essentially shut down. They're housed in the same Spanish-style office complex in San Diego that used to be home to Musicmatch.

"I knew the landlord, and I loved the building," says Mudd.


Malware outfits put business gloss on illicit IT activities

Like many just-launched e-commerce Web sites, a security-related one that lets visitors transact business in Russian or English has a fairly functional, if somewhat rudimentary, home page. A list of links points to an FAQ section, spells out terms and conditions for using the software offered on the site, and provides details about the supported forms of payment. But contact information is sparse probably because the merchandise advertised on the site isnt exactly legitimate. Whats available there is malicious code that webmasters with criminal intent can use to infect visitors to their sites with a spyware Trojan horse. At Computerworld.

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What's your house worth?

Several Web sites are trying to do just that. The most prominent is Seattle-based Zillow, a one-year-old Web site that aims to give free estimates (the company calls them "zestimates") on the value of almost 70 million houses around the nation.

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Owning A Home

For many young people the prospect of buying their own home is little more than a pipe dream. Rocketing house prices have put the average cost of a first home in London at 250,000, pushing many first time buyers into the 3% stamp duty threshold and walloping them with a 7,500 tax bill before they even get started.

Another big headache is the enormous deposit required to buy a property. According to calculations the average first-time buyer is now stumping up a staggering 37,632 deposit to get on to the ladder. And with the spectre of more interest rate rises and the hefty costs associated with buying a property, many young adults believe their chances of owning a property are fading fast.

But It's Not All Doom And Gloom

First time buyers are a much-needed part of the mortgage market, so lenders are doing as much as they can to encourage them.



 

 

 

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